![Chapter 9 Product Concepts. 'Product' Essentials TOTAL MARKETING EFFORTS TOTAL MARKETING EFFORTS Idea (ambiguous) Idea (ambiguous) Product (tangible) - ppt download Chapter 9 Product Concepts. 'Product' Essentials TOTAL MARKETING EFFORTS TOTAL MARKETING EFFORTS Idea (ambiguous) Idea (ambiguous) Product (tangible) - ppt download](https://images.slideplayer.com/26/7844515/slides/slide_7.jpg)
Chapter 9 Product Concepts. 'Product' Essentials TOTAL MARKETING EFFORTS TOTAL MARKETING EFFORTS Idea (ambiguous) Idea (ambiguous) Product (tangible) - ppt download
![SOLVED: According to Figure 9-1, column B would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought TYPE OF CONSUMER PRODUCT BASIS OF COMPARISON A B C D SOLVED: According to Figure 9-1, column B would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought TYPE OF CONSUMER PRODUCT BASIS OF COMPARISON A B C D](https://cdn.numerade.com/ask_images/5c109525142a44998ddf36cb216ba99b.jpg)
SOLVED: According to Figure 9-1, column B would represent which type of product? A. shopping B. convenience C. specialty D. prestige E. unsought TYPE OF CONSUMER PRODUCT BASIS OF COMPARISON A B C D
![Types of Consumer Goods Two Classification. Industrial Goods –Products designed to be used by other businesses –May be in the creation of new products. - ppt download Types of Consumer Goods Two Classification. Industrial Goods –Products designed to be used by other businesses –May be in the creation of new products. - ppt download](https://slideplayer.com/1713435/7/images/slide_1.jpg)