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Jean-Noël Kapferer
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Jean-Noel Kapferer, Writer In France In 1997. News Photo - Getty Images
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Strategic Brand Management: new approaches to creating and evaluating brand equity by Jean-Noël Kapferer | Goodreads
KAPFERER'S BRAND IDENTITY PRISM Professor Jean-Noël Kapferer represents brand identity diagra… | Brand identity, Brand identity design, Brand identity guidelines
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer | Goodreads
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